About us
Our Story
At Bold&Zeal, we believe purpose is not something you wear, it’s something you live. Born from the name BAZ — a reflection of our family legacy. Bold&Zeal exists to ignite courage, grit, and grace in everyday people. We turn apparel into action,
transforming what you wear into a declaration of resilience, advocacy, and unwavering drive. We know firsthand that life can change in a moment. And when it does, you either break or you rise.
We choose rise.
A Moment of Change
2016 — A Heart Stops, A Mission Begins
When our beloved father and grandfather, Jeff Stone, suffered a spinal cord stroke and
later passed, our world stood still. In those months of uncertainty, we learned what true
strength looks like — not just in the one fighting, but in those who refuse to stop
believing.
2017 — Running With Purpose
To honor Jeff’s spirit, Founder and CEO Erica Bazerkanian rallied 10 first-time
marathoners and raised over $63K — proving that love paired with effort can move
mountains.
2018–2021 — Momentum Becomes Movement
From Chicago to Ventura to homegrown pandemic races, what started as one family’s
tribute evolved into a nationwide force — dozens of runners, hundreds of supporters,
and a shared belief that effort is contagious.
2022 — Setback Meets Spark
An Achilles surgery paused Erica’s miles — not her mission. With the BAZ family beside her, that timeout became a turning point. If movement can inspire impact… what if everyday life could too? Together, we began shaping Bold&Zeal to turn daily wear into daily purpose.
2025 — Bold&Zeal Is Born
This is more than apparel. This is armor. A platform for perseverance. A way to give
boldly and live with zeal, not someday, but daily.
Where we are headed
Bold&Zeal is for the doers. The comeback stories. The quiet fighters and the loud
dreamers. Every purchase fuels progress — not just for those living with paralysis, but for anyone pushing forward through adversity.
We don’t just make clothing.
We make conviction visible.
Join the movement. Wear your why. Rise Relentless. Live Bold.
This is Bold&Zeal.
The BAz Behind bold & zeal
Rise Relentless. Live Bold.
Born From Baz
At Bold&Zeal, every stitch, strategy, and story comes from one family on a mission to make conviction visible.
The Family
Erica Bazerkanian
Co‑Founder & Leader of the Pack
With 30 years of healthcare marketing experience, Erica is Bold&Zeal’s chief visionary
and head motivator. She turns passion into plans and setbacks into fuel — always with
unwavering optimism and a killer playlist.
Rafi Bazerkanian
Co‑Founder & Chief of Orchestrated Mayhem
The steady hands behind operational magic. With decades in fabric sourcing and
sustainable manufacturing, Rafi transforms sparks of ideas into physical products — with
patience, precision, and a perfectly timed joke.
Jonah Bazerkanian
Co-Founder & Digital Marketing Strategist
Currently pursuing a Business degree at Cal Poly San Luis Obispo, Jonah blends
strategy with social savvy. Whether optimizing funnels, crafting multi‑channel content, or
analyzing campaign performance, he keeps Bold&Zeal speaking the language of its growing
movement.
Mikos Bazerkanian
Tech Maestro
A University of Arizona Computer Science grad, Mikos keeps the Bold&Zeal digital engine running smoothly. From building websites to problem‑solving at lightning speed,he’s the behind‑the‑scenes MVP.
Luca Bazerkanian
Visual Storyteller
With three years of photography studies and a professional Photoshop certification, Luca captures Bold&Zeal through a lens of emotion and energy. Every frame he creates feels
like motion in still form.
Aubrielle Bazerkanian
Chief Cheer Officer
Youngest in age, largest in spirit. Aubrielle brings hype, sparkle, and soul to the brand — keeping creativity high and energy higher. If there’s glitter involved, she probably started
it.
Our Impact
At Bold&Zeal, impact means action. We exist to help people rise relentless and live
bold—through our products and through corporate giving. Since 2017, our family has
run and rallied in honor of Founder & CEO Erica Bazerkanian’s father, who lost his life
to a spinal cord stroke. That chapter fuels our promise: with every purchase, we donate
a portion of proceeds to the Christopher & Dana Reeve Foundation, supporting people
living with paralysis and the research that drives future innovations. Together, we turn
movement into meaning—and purpose into progress.