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A woman wearing a black graphic t-shirt with 'BOLD & ZEAL' in blue text and gray sweatpants sits on a dark blue armchair in a home setting, with a ginger cat on her shoulder and a black coat hanging on the chair.

Blaire Kaplan

A woman sitting on a green lawn in front of a house, wearing a black graphic t-shirt with 'LIVE BOLD' printed in white arched letters and light gray wide-leg jeans.

Jackie Flame

ARE YOU A BOLD SOUL?

We've told you about Jackie, who stayed visible through leukemia and a stem cell transplant because disappearing was never an option. We've told you about Blair, who lost nearly everything in two years and built a global movement out of it instead of going quiet.

Here's the thing about those stories: they aren't rare.

They're just rarely told.

Every day, women get up and carry things nobody sees. A diagnosis. A loss. A marriage that ended. A body that changed. A career that fell apart and got rebuilt from nothing. A grief they've learned to walk beside. And then they go to work, show up for their people, and keep moving forward anyway.

That is what we mean when we say Live Bold. Not loud. Not fearless. Not perfect. Bold is the decision to keep going, out loud, where other people can see you do it — because someone walking the same road needs proof that it's survivable.

Bold&Zeal was founded on a single belief: that strength, confidence, and forward motion are choices, not circumstances. We're looking for the women who are already living that belief.

So we're asking: are you a bold soul?

The Bold Collective

Bold Is a Woman Named Jackie Flame

Bold Is a Woman Named Jackie Flame

Some people talk about being bold. Jackie Flame has lived it. She lived it twice through the loss of her own hair, once through the total emptying and rebuilding of her bone marrow, and every singl...

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Bold Is a Woman Named Blair Kaplan

Bold Is a Woman Named Blair Kaplan

Some people study resilience. Blair Kaplan built her life on it — then built a global movement to hand it to everyone else. "Resilience is the ability to bounce forward after a difficult time," she...

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Every Partner is an extension of the brand, and the brand is built on five core pillars

What Bold&Zeal Stands For

What Partners Receive