ARE YOU A BOLD SOUL?
We've told you about Jackie, who stayed visible through leukemia and a stem cell transplant because disappearing was never an option. We've told you about Blair, who lost nearly everything in two years and built a global movement out of it instead of going quiet.
Here's the thing about those stories: they aren't rare.
They're just rarely told.
Every day, women get up and carry things nobody sees. A diagnosis. A loss. A marriage that ended. A body that changed. A career that fell apart and got rebuilt from nothing. A grief they've learned to walk beside. And then they go to work, show up for their people, and keep moving forward anyway.
That is what we mean when we say Live Bold. Not loud. Not fearless. Not perfect. Bold is the decision to keep going, out loud, where other people can see you do it — because someone walking the same road needs proof that it's survivable.
Bold&Zeal was founded on a single belief: that strength, confidence, and forward motion are choices, not circumstances. We're looking for the women who are already living that belief.
So we're asking: are you a bold soul?
The Bold Collective

Bold Is a Woman Named Jackie Flame
Some people talk about being bold. Jackie Flame has lived it. She lived it twice through the loss of her own hair, once through the total emptying and rebuilding of her bone marrow, and every singl...
Read more
Bold Is a Woman Named Blair Kaplan
Some people study resilience. Blair Kaplan built her life on it — then built a global movement to hand it to everyone else. "Resilience is the ability to bounce forward after a difficult time," she...
Read moreEvery Partner is an extension of the brand, and the brand is built on five core pillars
What Bold&Zeal Stands For
10% of proceeds from every purchase supports the Christopher & Dana
Reeve Foundation (doubled to 20% during special campaigns or even
more occasionally as specified)
Elevated essentials crafted by a 30-year apparel industry veteran
A true origin story rooted in love, loss, and forward motion
A growing community of purpose-driven men and women who champion each other
More than $215,000 raised through our founder Erica’s marathon fundraising for Team #IAMSTONE in support of the Christopher & Dana Reeve Foundation
What Partners Receive
A curated selection of Bold&Zeal branded
apparel and lifestyle pieces, chosen to
reflect the best of our current collection.
A unique discount code giving your
followers 15% off their purchase, while tracking your impact.
You earn commission on every sale
made using your personal discount code.
Earn more as you grow.
Access to brand assets, content guidance,
and a place in the Bold Collective community of partners and customers.

