Boldies Award Week
Family Owned
Live bold. Play bold.
Premium vintage-inspired
apparel built for everyday life.
10% of every purchase
supports paralysis research.
What is Bold&Zeal
Bold&Zeal was born from the belief that bold living is a choice. Founded as a family business and shaped by decades of apparel craftsmanship, the brand creates elevated essentials designed to be worn often and kept for years. Inspired by resilience and purpose, every piece reflects a commitment to timeless design, confidence, and meaningful impact - with every purchase helping support paralysis research through the Christopher & Dana Reeve Foundation.
The logos, trademarks, and brand names displayed are the property of their respective owners and are used solely for identification and informational purposes. Their inclusion does not constitute or imply any affiliation, endorsement, sponsorship, partnership, or approval by the respective owners. No claim is made to any rights in these marks.
Your daily reminder to show up boldly. Ultra-soft cotton, relaxed fit, and the core "Live Bold" declaration across the chest. This is where most people start their Bold&Zeal journey.
For those who express boldness through style itself. Vintage-washed, boxy silhouette, designed to stand out. When you wear this, people ask about it -- and that starts the conversation about the mission.
The purest expression of the brand. Clean Bold&Zeal branding, premium boxy cut, and a design that says "I'm part of something bigger." This is the one you see on the Bold Souls.
Jonah Lees
Kelsey Scott
Whenever I wear my Live Bold sweatshirt to school my students always notice. Today one student told me, “I love your sweatshirt! It’s so ‘you’, Mrs. M!” My lunch bunch told me they loved the tag…”Made for the relentless - worn by the bold.” “Yep. Spot on,” they said. It’s the perfect teacher mantra. After school I wore it to my daughter’s beach volleyball game…great fan gear for her school’s green and gold colors. Needless to say, I love my Live Bold sweatshirt. It’s comfy, bright, and bold.
Kristen M.
I brought the denim tote on a cruise thinking it would just be my carry-on, but it ended up being my go-to bag the whole trip. It held everything from sunscreen and a book to souvenirs from the ports, and it still looked great the entire time.
Sabrina H.
I first bought the Bold and Zeal boxy tee and the Live Bold tee for myself and loved them so much I went back and bought them as Christmas gifts for my whole family. Everyone kept saying how soft they were, and it was fun seeing each person connect with the message in their own way.
Jodi R.
I picked up the Vintage Bold and Zeal tee and liked it so much I ended up claiming the other ones in our house too. They’re ridiculously soft and easy to wear, so now everyone keeps asking where their shirts went.
Logan F.
Comfort is Power
The best clothes don’t get in your way. They move with you, feel good all day, and become the pieces you reach for again and again.
Clothing With Purpose
10% of every purchase supports the Christopher & Dana Reeve Foundation, helping fund research and resources for people living with paralysis.
The Most Versatile Tote: Shades of Green Patchwork Tote
Some bags serve a single purpose. Others adapt to wherever the day leads. The Shades of Green Patchwork Tote earns the Boldies Most Versatile Tote Award for its expandable design, vintage-washed ca...
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The Softest Vintage-Inspired Boxy Tee
After thirty years studying vintage clothing, certain patterns start to emerge. The perfect T-shirt isn’t just soft—it’s a balance of structure, drape, and ease. Discover why the Vintage-Inspired B...
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