Bold&Zeal was born from grief and love.
A Moment of Change
When our beloved father and grandfather, Jeff Stone, suffered a spinal cord stroke andlater passed, our world stood still. In those months of uncertainty, we learned what truestrength looks like — not just in the one fighting, but in those who refuse to stopbelieving.
Eight Marathons for Papa
Team #IAMSTONE
To honor Jeff’s spirit, Founder and CEO Erica Bazerkanian rallied 10 first-timemarathoners and raised over $215K — proving that love paired with effort can movemountains.
Brand Birth
We turn apparel into action, transforming what you wear into a declaration of resilience, advocacy, and unwavering drive. If movement can inspire impact… what if everyday life could too? Together, we began shaping Bold&Zeal to turn daily wear into daily purpose.
Our Story
2016
A Moment of Change, A Heart Stops, A Mission Begins
When our beloved father and grandfather, Jeff Stone, suffered a spinal cord stroke and later passed, our world stood still. In those months of uncertainty, we learned what true strength looks like — not just in the one fighting, but in those who refuse to stop believing.
2017
Running With Purpose
To honor Jeff’s spirit, Founder and CEO Erica Bazerkanian rallied 10 first-time marathoners and raised over $63K — proving that love paired with effort can move mountains.
2018-2021
Momentum Becomes Movement
From Chicago to Ventura to homegrown pandemic races, what started as one family’s tribute evolved into a nationwide force — dozens of runners, hundreds of supporters, and a shared belief that effort is contagious.
2022
Setback Meets Spark
An Achilles surgery paused Erica’s miles — not her mission. With the BAZ family beside her, that timeout became a turning point. If movement can inspire impact… what if everyday life could too? Together, we began shaping Bold&Zeal to turn daily wear into daily purpose.
2025
Bold&Zeal Is Born
This is more than apparel. This is armor. A platform for perseverance. A way to give boldly and live with zeal, not someday, but daily.
The Baz
Behind Bold&Zeal™
Rise Relentless. Live Bold.
Slideshow
The Reeve Foundation
Bold&Zeal exists because of one man's courage in the face of paralysis. The Christopher & Dana Reeve Foundation exists to make sure that courage isn't fought alone.
The Reeve Foundation is dedicated to curing spinal cord injury through innovative research, and to improving quality of life for people and families living with paralysis — through funded research, the National Paralysis Resource Center, and policy advocacy.
10% of every Bold&Zeal purchase goes directly to their work. It's the smallest way we know to say thank you for everything Papa's fight taught us.
What We’re Made Of
Rafi has spent thirty years in the Los Angeles apparel industry — building relationships with sourcing partners, mills, and sewing houses long before Bold&Zeal existed. That network is the backbone of everything we make.
Every Bold&Zeal piece is finished right here — sewn and printed in Los Angeles. Not because it's trendy to say "made in LA" — but because Rafi knows the people who make it, and he won't put his name on anything he hasn't seen built right.
We're a small team. That means slower production, smaller runs, and a level of attention you don't get from a brand manufacturing at scale. It also means when something doesn't meet our standard, it doesn't ship.
This isn't about perfection. It's about care. Every crewneck, every tote, every quilt carries the fingerprints of the people who made it — and we think that's exactly the way it should be.
