2016
A moment of change
When Jeff Stone suffered a spinal cord stroke and later passed, grief became the beginning of a new mission.
Our Story
Born from grief. Built with purpose.
Bold&Zeal began with one family, one fight, and a belief that resilience should be lived every day.
Where it began
A moment that changed everything
When our beloved father and grandfather, Jeff Stone, suffered a spinal cord stroke and later passed, our world stood still. In those months of uncertainty, we learned what true strength looks like — not just in the one fighting, but in those who refuse to stop believing.
10
First-time marathoners
$215K+
Raised through the movement
1
Mission that kept growing
From tribute to movement
The road to Bold&Zeal
What began as one family honoring Papa became a growing community built around resilience, movement, and purpose.
2017
Running with purpose
Founder and CEO Erica Bazerkanian rallied 10 first-time marathoners and turned movement into a way to honor Jeff’s spirit and support others.
2018–2021
Momentum becomes movement
From Chicago to Ventura to homegrown pandemic races, one family’s tribute grew into a wider community of runners, supporters, and people choosing to keep moving forward.
2022
Setback meets spark
An Achilles surgery paused Erica’s miles — not the mission. That timeout created a new question: if movement can inspire impact, what if everyday life could too?
2025
Bold&Zeal is born
The answer became Bold&Zeal: apparel designed to carry resilience, purpose, and the message to keep moving forward into everyday life.
2025
Bold&Zeal is born
This is more than apparel. It is a platform for perseverance — a way to turn what you wear into a declaration of resilience, advocacy, and unwavering drive. Rise Relentless. Live Bold.
Made with care
What We’re Made Of
Rafi has spent thirty years in the Los Angeles apparel industry — building relationships with sourcing partners, mills, and sewing houses long before Bold&Zeal existed. That network is the backbone of everything we make.
Every Bold&Zeal piece is finished right here — sewn and printed in Los Angeles. We make smaller runs, pay attention to the details, and refuse to ship what does not meet our standard.
This isn’t about perfection. It’s about care. Every crewneck, every tote, every quilt carries the fingerprints of the people who made it — and we think that’s exactly the way it should be.
The BAZ behind Bold&Zeal
Meet the family
A family-run brand built by different strengths, one shared mission, and a lot of personality.
Erica Bazerkanian
Co‑Founder & Leader of the Pack
With 30 years of healthcare marketing experience, Erica is Bold&Zeal’s chief visionary and head motivator. She turns passion into plans and setbacks into fuel — always with unwavering optimism and a killer playlist.
Rafi Bazerkanian
Co‑Founder & Chief of Orchestrated Mayhem
The steady hands behind operational magic. With decades in fabric sourcing and sustainable manufacturing, Rafi transforms sparks of ideas into physical products — with patience, precision, and a perfectly timed joke.
Jonah Bazerkanian
Digital Marketing Strategist
Currently pursuing a Business degree at Cal Poly San Luis Obispo, Jonah blends strategy with social savvy. Whether optimizing funnels, crafting multi-channel content, or analyzing campaign performance, he keeps Bold&Zeal speaking the language of its growing movement.
Mikos Bazerkanian
Tech Lead
A University of Arizona Computer Science grad, Mikos keeps the Bold&Zeal digital engine running smoothly. From building websites to problem-solving at lightning speed, he’s the behind-the-scenes MVP.
Luca Bazerkanian
Visual Storyteller
With three years of photography studies and a professional Photoshop certification, Luca captures Bold&Zeal through a lens of emotion and energy. Every frame he creates feels like motion in still form.
Aubrielle Bazerkanian
Chief Cheer Officer
Youngest in age, largest in spirit. Aubrielle brings hype, sparkle, and soul to the brand — keeping creativity high and energy higher. If there’s glitter involved, she probably started it.
10%
of every purchase
The Reeve Foundation
Purpose built into every purchase
Bold&Zeal exists because of one man's courage in the face of paralysis. The Christopher & Dana Reeve Foundation exists to make sure that courage isn't fought alone.
10% of every Bold&Zeal purchase goes directly to support their work advancing spinal cord injury research and improving quality of life for people and families living with paralysis.
The story keeps moving
You are a Bold Soul.
Carry the message into your workouts, your workdays, your setbacks, and everything that comes next.
Meet the Bold Souls